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Avrasya �al��malar� DergisiYl:2017 Say: 7 Alan: Avrupa Birlii

Mjgan DENZ , Kemal MEK
Turizm Sektrnde Srdrlebilir Rekabet Avantaj Elde Etmede Orta Asya Trk Cumhuriyetleri ile Trkiye Arasnda Kltr Turizmi Potansiyeli
 
Son dnemde youn rekabet, ekonomik durgunluk ve kreselleme tm sektrlerde olduu gibi turizm sektrnde de etkisini gstermektedir. Turizm alannda sadece irketler deil lkeler aras bir aray da gereklemektedir. Bu arayta, rekabet avantaj meydana getirecek lkeler ve irketler rakiplerinden bir adm daha nde olmay baarabileceklerdir. Turizm sektrn etkileyen kresel deiimler, Trkiye gibi hzla gelimekte olan ekonomiler ile zbekistan, Turkmenistan gibi turizm sektrnn yeni gelimekte olduu lkelerde rekabet avantaj yakalayabilmek adna ortak stratejiler gelitirmeyi ve birlikte hareket etmeyi gerektirmektedir. Srdrlebilir turizm politikalar olutururken sektrde rekabet avantaj elde etmede kltr turizminden nasl faydalanlabilir ele alnmtr. nan turizmi potansiyeli yksek olan zbekistanda bulunan Semerkand, Buhara, Merv ve Hiva gibi ehirler Trkiyeden ve dier Trk - slam Corafyasndan gelen turistler iin nemli destinasyonlar haline getirilebilir. Trk Cumhuriyetleri arasnda ortak turizm politikalar erevesinde kltr ve tarih bilincini n plana karacak ren yerlerinin Trbe, Medreseler ve Yaztlar gibi- belirlenerek tantm kampanyalar ve teviklerle Trk turistler iin ncelikli ziyaret yerleri arasna sokulmaldr. Mevcut potansiyel incelendiinde, nan ve Kltr Turizminin Trk Dnyas lkeleri arasnda dolaan turist saysn hzla arttraca ve dier lkelere gre sektrde Trkiyeye olduu kadar Orta Asya Trk Cumhuriyetlerine de rekabet avantaj salayaca aikardr.

Anahtar Kelimeler: Turizm Sektrnde


Potential of Cultural Tourism Between Central Asian Turkic Republics and Turkey for Getting Sustainable Competitive Advantage in Tourism Sector
 
In the recent years, intense competition, economic stagnation and globalisation have shown their effects on tourism sector as all other sectors. In tourism industry, there is a search not just for inter-firms collobaration but for inter-countries. In this search, countries and firms that manage to get competitive advantage would capture a chance to be one step further. Global changes affecting tourism sector needs developing countries such as Turkey which is a developing economy and Uzbekistan, Turkmenistan in which tourism sector is newly developing countries to establish common strategies and act together. Identifing sustainable tourism policies, it should be considered how cultural and religious factors to be utilised in these developing tourism. In framework of common tourism policies among Turkish Republics, consciousness towards culture and history among those states should be increased and some brand cities along side the Turkic States to be formed. Considering the current potantial of Semerkand, Buhara, Merv and Hiva etc.- can attract much more tourists with intense publicity campaign and improve service quality through working together with Turkish Firms. Compering the other rival countries in this sector, improving cultural tourism would provide competitive advantage for all of the Turkic States in Central Asia as well as Turkey.

Keywords: Cultural Tourism


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